Norman L. Dean, Executive Director and President. 
Prior to joining TopTen USA, Mr. Dean held numerous leadership positions and has expertise in energy and energy efficiency.  In addition to serving as Executive Director of Friends of the Earth and CEO of Green Seal, the nation’s first environmental labeling program, Dean was on the senior management team of the global warming software company Cooler, headed the conservation and education programs of the National Wildlife Federation, and co-founded the Center for Y2K and Society.  He is currently Co-Chair of the Board of Directors of Ceres, the largest coalition of investors, environmental and public interest organizations in North America.  Mr. Dean is the author and co-author of several books and articles on energy and the environment, including Energy Efficiency in Industry.  He holds a B.A. from Yale University and a J.D. from Georgetown University Law Center.

Seth Bauer, Director of Marketing and Communications for TopTen USA. 
As a magazine editor in chief, Seth Bauer has been bringing a healthy green message to consumers for years. He was Vice President and Editorial Director for National Geographic's Green Guide and thegreenguide.com. Prior to that, Bauer served as editor in chief of Body & Soul magazine, which was sold to Martha Stewart Living Omnimedia. Bauer is also a former Olympic athlete and a world champion in the sport of rowing. After graduating from Yale, he competed as a coxswain in five world championships and in the 1988 Olympics, guiding the U.S. men's eight to a bronze medal.